AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps in Netherlands Q3 2021 Performance
Discover the performance of the top 5 beauty retail apps in the Netherlands during Q3 2021, including trends in weekly downloads and active users.
In the third quarter of 2021, the top five beauty retail apps in the Netherlands showcased notable trends in downloads and active users. Here’s a closer look at their performance:
Rituals Home & Body Cosmetics saw a peak in weekly downloads at 11.7K during the week of August 23, with a general upward trend from late July to mid-August. Weekly active users also increased, reaching around 25.1K in the same week, before stabilizing around the 19K mark towards the end of the quarter.
Parfumerie Douglas displayed a consistent pattern in weekly downloads, averaging around 3K, with a slight uptick to 4.2K in mid-July. The app maintained a steady base of active users, fluctuating between 17K and 20K throughout the quarter.
Etos showed a gradual increase in weekly downloads, peaking at 2.8K in the last week of September. Active users also grew steadily, reaching approximately 9.4K by the end of the quarter, up from around 7.6K in early July.
ICI PARIS XL – Beauty experienced a notable increase in downloads, hitting 2K in early September. The number of active users followed a similar trend, peaking at 13.1K in the same period, before slightly dipping towards the end of the quarter.
LOOKFANTASTIC: Beauty & Makeup had a relatively stable download rate, with minor fluctuations and a peak of 712 downloads in early September. Active users hovered around the 4K mark, with a slight increase to 4.7K in early August.
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